The Canadian Olympic Team
The Canadian Olympic Team began competing in the modern Olympic Games in the early 1900’s. Over a century of stories, themes, and iconography influenced this comprehensive rebrand which included brand strategy, brand architecture, marks, typography, colour, graphics, photography style, writing style, brand guidelines and launch video.
The new brand was unveiled on June 6th, 2011. Over the coming months the new strategy and aesthetic will begin to appear on web, in print, and on merch.