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  Signature cocktail series

  January 3, 2012 / Advertising, Web

  Watch The Vancouver Club’s Master Barman Jonathan ‘Johnny’ Richard make one of his award winning signature cocktails: the Smokey Pear. Wintertime flavours mingle elegantly in this seasonal beverage which has become a holiday favourite with Club Members. Johnny handcrafts key ingredients for his cocktails and never fails to impress guests with his creativity and tasteful pairing. Join Johnny in Bar III this Christmas for a seasonal beverage that is sure to warm you with holiday cheer. See more at vancouverclub.ca

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  The Vancouver Club

  November 24, 2011 / Advertising

  I have worked together with The Still Brandworks to create a number of videos for The Vancouver Club’s new online presence. The Vancouver Club hosts the most incredible weddings in the city. This is a glimpse into their world, the video above is a promo for the Engage fashion show. Established in 1889, The Vancouver Club has deep roots in this young, vibrant city. The Club is a place to dine, play, relax and connect with other professionals who are [...]

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  PUMA Football Africa artist series

  November 2, 2011 / Advertising, Documentaries

  A short documentary about artist Gofried Donkor a Fine Artist from Ghana who designed the national football teams new kit for Puma. The story was shot in Accra and Kumasi in Ghana. Shot by. Benjamin Taft & Chris Saunders Agency: Syrup For more information check out www.puma.com/football

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  The Canadian Olympic Team rebrand

  June 14, 2011 / Advertising, Web

  The Canadian Olympic Team began competing in the modern Olympic Games in the early 1900′s. Over a century of stories, themes, and iconography influenced this comprehensive rebrand which included brand strategy, brand architecture, marks, typography, colour, graphics, photography style, writing style, brand guidelines and launch video. Director/producer: Ben Hulse Videographer/editor: Benjamin Taft Audio designer Toby Hulse Additional b-roll and editing by Cory Ransom The new brand was unveiled on June 6th, 2011. Over the coming months the new strategy and [...]

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  Avigilon

  May 7, 2011 / Advertising

  I directed and post-produced these commercials for Canadian surveillance system company Avigilon. Director, editing and motion design by Benjamin Taft. Agency: The Still Brandworks Avigilon’s cameras allow a level of detail that their competitors can not match. At 20 megapixels, these cameras can replace up to 50 traditional analogue cameras. To highlight this, we produced a film piece for trade shows and the web. Since their high megapixel count cameras perform best in large, open spaces, the piece follows a [...]

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  Grolsch Block Party 2010

  September 7, 2010 / Advertising

  Editor: Benjamin Taft Photographer: Anibal Jimenez Additional b-roll from Sofia, Bulgaria: Benjamin Taft Target Audience interviews at festivals:

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  PUMA football, Ivory coast training camp

  July 1, 2010 / Advertising, Documentaries, Web

  On behalf of PUMA football we travelled to a Swiss village in the mountains to document the Ivory Coast national team as they were training for the World Cup in South Africa in 2010. Commissioned by the Agency Syrup New York. We shot videos, interviews & still photos that was published in blogposts such as this over at the puma.com blog

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  A more spicy Africa with chef Marcus Samuelsson

  February 1, 2010 / Advertising, Documentaries, Television, Web

  We followed the internationally acclaimed chef Marcus Samuelsson to Morocco in search of a new way to fusion the flavors of Africa with familiar every day meals. The result? Four cooking shows introducing the spices Chermoulla, Piri Piri, Durban curry and Green Harissa. Marcus Samuelsson is an award‐winning chef and cookbook author with titles like Africa on my mind, A journey of tastes and Streetfood. His passion and dedication for the African cuisine, manifested through his book, The Soul of [...]

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  Grolsch Block Bar – stop-motion animation

  October 1, 2009 / Advertising

  Two stop motion animations, one in a daytime shop setting and the other in a bar/small club showing examples of how to make use of Grolsch beer promotional material.

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  Grolsch Block Party 2009 – documenting the party

  October 1, 2009 / Advertising, Documentaries

  Each Grolsch Block Party fills hot clubs and bars, cool stores and galleries with art, music and fashion. It’s a mini urban festival that lasts one night only, taking the party to the street to get the whole neighborhood jumping. We would like to thank Grolsch and all the fantastic peeps we met during our trip in Stockholm/Sweden, Paris/France, Sofia/Bulgaria and Lisbon/Portugal. The people behind the project: Benjamin Taft – Film photographer & editor Teddy Goitom – Filmproducer Anibal Jimenez [...]

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  BKW High Energie Lounge – advertisement at festival

  July 1, 2009 / Advertising

  A motion graphics spot made to promote the main sponsors lounge area at a music festival in Bern, Switzerland. It’s closely based on the print ad designed by the Swiss advertising agency KARGO.

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  H&M Fashion for your home – motion graphics

  February 5, 2009 / Advertising

  I was commissioned by H&M to create a motion graphics promotional film for their Fashion For Your Home campaign. The Swedish clothing company launched an interior design series in early 2009, to be sold online and at designated stores. It successfully screened by changing rooms and behind cash registers at H&M clothing stores in Sweden, Norway, Denmark, Finland, Germany, Austria & the Netherlands. Motion graphics: Benjamin Taft Producer: Teddy Goitom Agency: Panagora AB

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